[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.pamix.cz\/reklamni-prostredek\/#Article","mainEntityOfPage":"https:\/\/www.pamix.cz\/reklamni-prostredek\/","headline":"Reklamn\u00ed prost\u0159edek","name":"Reklamn\u00ed prost\u0159edek","description":"V dne\u0161n\u00ed dob\u011b, kdy se ka\u017ed\u00e1 firma sna\u017e\u00ed zaujmout na prvn\u00ed pohled, je kl\u00ed\u010dov\u00e9 m\u00edt n\u00e1stroj, kter\u00fd oslov\u00ed z\u00e1kazn\u00edka d\u0159\u00edv, ne\u017e otev\u0159e dve\u0159e. Jeden z nejefektivn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak b\u00fdt nep\u0159ehl\u00e9dnuteln\u00ed, se p\u0159itom nach\u00e1z\u00ed hned u silnice nebo na okraji parkovi\u0161t\u011b \u2013 reklamn\u00ed totem. Na rozd\u00edl od jin\u00fdch forem reklamy, kter\u00e9 spol\u00e9haj\u00ed na blik\u00e1n\u00ed, zvuk nebo […]","datePublished":"2025-05-15","dateModified":"2025-05-15","author":{"@type":"Person","@id":"https:\/\/www.pamix.cz\/author\/#Person","name":"","url":"https:\/\/www.pamix.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9bbe1b3bd68cf5b616cc697a459b86e3be4df6c120806baf939f8aad94b0a3d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9bbe1b3bd68cf5b616cc697a459b86e3be4df6c120806baf939f8aad94b0a3d6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"pamix.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.pamix.cz\/wp-content\/uploads\/reklama_5.jpg","url":"https:\/\/www.pamix.cz\/wp-content\/uploads\/reklama_5.jpg","height":0,"width":0},"url":"https:\/\/www.pamix.cz\/reklamni-prostredek\/","about":["Produkty"],"wordCount":393,"articleBody":"         V dne\u0161n\u00ed dob\u011b, kdy se ka\u017ed\u00e1 firma sna\u017e\u00ed zaujmout na prvn\u00ed pohled, je kl\u00ed\u010dov\u00e9 m\u00edt n\u00e1stroj, kter\u00fd oslov\u00ed z\u00e1kazn\u00edka d\u0159\u00edv, ne\u017e otev\u0159e dve\u0159e. Jeden z nejefektivn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak b\u00fdt nep\u0159ehl\u00e9dnuteln\u00ed, se p\u0159itom nach\u00e1z\u00ed hned u silnice nebo na okraji parkovi\u0161t\u011b \u2013 reklamn\u00ed totem. Na rozd\u00edl od jin\u00fdch forem reklamy, kter\u00e9 spol\u00e9haj\u00ed na blik\u00e1n\u00ed, zvuk nebo pohyb, reklamn\u00ed totem p\u016fsob\u00ed klidn\u011b, ale ne\u00fastupn\u011b. Je to pevn\u00fd, designov\u011b \u010dist\u00fd prvek, kter\u00fd okam\u017eit\u011b zaujme pozornost a z\u00e1rove\u0148 bud\u00ed d\u016fv\u011bru. A\u0165 u\u017e jde o obchodn\u00ed centrum, autoservis, \u010derpac\u00ed stanici nebo showroom \u2013 kvalitn\u00ed reklamn\u00ed totem se st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed vizu\u00e1ln\u00ed identity firmy, kter\u00e1 funguje 24 hodin denn\u011b, 7 dn\u00ed v t\u00fddnu. Jednodu\u0161e \u0159e\u010deno \u2013 je to samostatn\u011b stoj\u00edc\u00ed reklamn\u00ed prvek, obvykle ve svisl\u00e9m tvaru, vyroben\u00fd z kovu, hlin\u00edku, kompozitu nebo plexiskla. M\u016f\u017ee b\u00fdt podsv\u00edcen\u00fd, statick\u00fd nebo digit\u00e1ln\u00ed \u2013 podle toho, co va\u0161e firma pot\u0159ebuje. D\u00edky sv\u00e9 v\u00fd\u0161ce a stabilit\u011b dok\u00e1\u017ee totem p\u0159it\u00e1hnout pozornost i z d\u00e1lky, a\u0165 u\u017e stoj\u00ed vedle silnice, na parkovi\u0161ti nebo u vjezdu do are\u00e1lu. Zat\u00edmco bannery, plachty nebo v\u00fdlohy maj\u00ed omezen\u00fd dosah, reklamn\u00ed totem vy\u010dn\u00edv\u00e1 \u2013 doslova i obrazn\u011b. Vytv\u00e1\u0159\u00ed prvn\u00ed dojem je\u0161t\u011b d\u0159\u00edv, ne\u017e z\u00e1kazn\u00edk zastav\u00ed. Je v\u00fdrazem profesionality, stability a trval\u00e9 p\u0159\u00edtomnosti. Pokud se spr\u00e1vn\u011b navrhne, dok\u00e1\u017ee z\u00e1rove\u0148 informovat (nap\u0159. o otev\u00edrac\u00ed dob\u011b, zna\u010dk\u00e1ch nebo slu\u017eb\u00e1ch), navigovat i reprezentovat. Je to nejen reklama, ale tak\u00e9 orienta\u010dn\u00ed bod, d\u00edky kter\u00e9mu v\u00e1s z\u00e1kazn\u00edci najdou rychleji a bez v\u00e1h\u00e1n\u00ed. Z\u00e1kazn\u00edk si \u010dasto ud\u011bl\u00e1 prvn\u00ed obr\u00e1zek o va\u0161\u00ed firm\u011b je\u0161t\u011b d\u0159\u00edv, ne\u017e vstoup\u00ed dovnit\u0159. Pr\u00e1v\u011b totem je t\u00edm, co m\u016f\u017ee rozhodnout, jestli zvol\u00ed v\u00e1s, nebo odjede d\u00e1l. Funguje jako tich\u00fd prodejce \u2013 nevnucuje se, ale st\u00e1le mluv\u00ed. Informuje, reprezentuje, naviguje. Investice do reklamn\u00edho totemu nen\u00ed jen o vzhledu. Je to strategick\u00e9 rozhodnut\u00ed, kter\u00e9 m\u016f\u017ee m\u00edt p\u0159\u00edm\u00fd vliv na to, kolik lid\u00ed si v\u00e1s v\u0161imne, zastav\u00ed se a nakonec se prom\u011bn\u00ed ve spokojen\u00e9 z\u00e1kazn\u00edky.                                                                                                                                                                                                                                                                                                                                                                                           5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklamn\u00ed prost\u0159edek","item":"https:\/\/www.pamix.cz\/reklamni-prostredek\/#breadcrumbitem"}]}]