[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.pamix.cz\/video-marketing-se-dostava-do-predni-pricky-marketerskych-priorit-hlasove-vyhledavani-je-hodnoceno-nizko\/#Article","mainEntityOfPage":"https:\/\/www.pamix.cz\/video-marketing-se-dostava-do-predni-pricky-marketerskych-priorit-hlasove-vyhledavani-je-hodnoceno-nizko\/","headline":"Video marketing se dost\u00e1v\u00e1 do p\u0159edn\u00ed p\u0159\u00ed\u010dky market\u00e9rsk\u00fdch priorit, hlasov\u00e9 vyhled\u00e1v\u00e1n\u00ed je hodnoceno n\u00edzko","name":"Video marketing se dost\u00e1v\u00e1 do p\u0159edn\u00ed p\u0159\u00ed\u010dky market\u00e9rsk\u00fdch priorit, hlasov\u00e9 vyhled\u00e1v\u00e1n\u00ed je hodnoceno n\u00edzko","description":"Alespo\u0148 podle nejnov\u011bj\u0161\u00edho pr\u016fzkumu, kter\u00fd prozkoumal v\u00edce ne\u017e tis\u00edc kreativn\u00edch a digit\u00e1ln\u00edch marketingov\u00fdch rozhoduj\u00edc\u00edch, video je top priorita pro v\u011bt\u0161inu zb\u00fdvaj\u00edc\u00edho roku 2019 a tak\u00e9 p\u0159esahuje do roku 2020. Hl\u00e1\u0161en\u00ed spole\u010dnosti Mondo o Kreativn\u00edch a digit\u00e1ln\u00edch trendech odhalilo, \u017ee \u0161edes\u00e1t sedm procent digit\u00e1ln\u00edch market\u00e9r\u016f a kreativc\u016f o\u010dek\u00e1v\u00e1 video marketing, kter\u00fd se stane jejich p\u0159edn\u00ed prioritou. […]","datePublished":"2020-02-14","dateModified":"2020-02-14","author":{"@type":"Person","@id":"https:\/\/www.pamix.cz\/author\/#Person","name":"","url":"https:\/\/www.pamix.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9bbe1b3bd68cf5b616cc697a459b86e3be4df6c120806baf939f8aad94b0a3d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9bbe1b3bd68cf5b616cc697a459b86e3be4df6c120806baf939f8aad94b0a3d6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"pamix.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.pamix.cz\/video-marketing-se-dostava-do-predni-pricky-marketerskych-priorit-hlasove-vyhledavani-je-hodnoceno-nizko\/","wordCount":604,"articleBody":"Alespo\u0148 podle nejnov\u011bj\u0161\u00edho pr\u016fzkumu, kter\u00fd prozkoumal v\u00edce ne\u017e tis\u00edc kreativn\u00edch a digit\u00e1ln\u00edch marketingov\u00fdch rozhoduj\u00edc\u00edch, video je top priorita pro v\u011bt\u0161inu zb\u00fdvaj\u00edc\u00edho roku 2019 a tak\u00e9 p\u0159esahuje do roku 2020. Hl\u00e1\u0161en\u00ed spole\u010dnosti Mondo o Kreativn\u00edch a digit\u00e1ln\u00edch trendech odhalilo, \u017ee \u0161edes\u00e1t sedm procent digit\u00e1ln\u00edch market\u00e9r\u016f a kreativc\u016f o\u010dek\u00e1v\u00e1 video marketing, kter\u00fd se stane jejich p\u0159edn\u00ed prioritou. Kdy\u017e dojde na marketing internetov\u00fdch vyhled\u00e1va\u010d\u016f, av\u0161ak, respondenti tak\u00e9 indikovali to, \u017ee vizu\u00e1ln\u00ed a hlasov\u00e9 vyhled\u00e1v\u00e1n\u00ed je daleko n\u00ed\u017ee na seznamu priorit.\u00a0\tPro\u010d by n\u00e1s to m\u011blo zaj\u00edmat.\u00a0Typy video marketingu, u kter\u00fdch respondenti o\u010dek\u00e1vaj\u00ed n\u011bjakou m\u00edru investic, zahrnuj\u00ed p\u0159edev\u0161\u00edm Instagram P\u0159\u00edb\u011bhy (\u0161edes\u00e1t \u0161est procent) a videa u novinkov\u00fdch feed\u016f (\u0161edes\u00e1t dva procent). Gify (pades\u00e1t dva procent), videa (t\u0159icet jedna procent), live streaming (dvacet osm procent) a IGTV (dvacet osm procent) byly mezi top hodnocen\u00fdmi video typy, kter\u00e9 respondenti o\u010dek\u00e1vaj\u00ed, \u017ee budou produkovat.\u00a0Nen\u00ed \u017e\u00e1dn\u00fdm p\u0159ekvapen\u00edm, \u017ee prioritizace Instagramov\u00fdch P\u0159\u00edb\u011bh\u016f a vide\u00ed v\u00a0novinkov\u00fdch feedech se li\u0161il mezi B2B a B2C market\u00e9ry. B2B market\u00e9\u0159i se v\u00edce st\u00e1\u010deli k\u00a0vide\u00edm v\u00a0novinkov\u00e9m feedu, zat\u00edmco B2C market\u00e9\u0159i hodnotili daleko v\u00fd\u0161e Instagramov\u00e9 p\u0159\u00edb\u011bhy.\u00a0Krom\u011b videa, respondenti pr\u016fzkumu tak\u00e9 indikovali, \u017ee experiment\u00e1ln\u00ed marketing (t\u0159icet jedna procent), mikro-momenty (dvacet osm procent), motion design (dvacet \u010dty\u0159i procent), vizu\u00e1ln\u00ed vyhled\u00e1v\u00e1n\u00ed (dvacet jedna procent) a hlasov\u00e9 vyhled\u00e1v\u00e1n\u00ed (deset procent) jsou d\u016fle\u017eit\u00e9 pro jej\u00edch marketingov\u00e9 snahy v\u00a0letech 2019 a 2020.\u00a0Hlasov\u00e9 vyhled\u00e1v\u00e1n\u00ed se v\u016fbec neum\u00edstilo jako top priorita pro digit\u00e1ln\u00ed market\u00e9ry, alespo\u0148 podle z\u00e1v\u011br\u016f studie spole\u010dnosti Mondo. Pouze sedmn\u00e1ct procent indikovalo, \u017ee jejich webov\u00e9 str\u00e1nky jsou ji\u017e nyn\u00ed optimalizov\u00e1ny pro vyhled\u00e1v\u00e1n\u00ed nebo maj\u00ed pl\u00e1ny implementovat zm\u011bny v\u00a0n\u00e1sleduj\u00edc\u00edch dvan\u00e1cti m\u011bs\u00edc\u00edch. T\u0159icet p\u011bt procent m\u00e1 nebo pl\u00e1nuje optimalizovat jejich webov\u00e9 str\u00e1nky pro vizu\u00e1ln\u00ed vyhled\u00e1v\u00e1n\u00ed.\u00a0Digit\u00e1ln\u00ed market\u00e9\u0159i hodnotili c\u00edlen\u00ed na obecenstvo (osmdes\u00e1t \u0161est procent) jako TOP komponent, kter\u00fd informuje jejich strategie placen\u00e9ho marketingu v\u00a0n\u00e1sleduj\u00edc\u00edm roce, s\u00a0kl\u00ed\u010dov\u00fdmi slovy (osmdes\u00e1t t\u0159i procent) a remarketingem (sedmdes\u00e1t \u0161est procent), kter\u00e9 se tak\u00e9 um\u00edstily vysoko v\u00a0seznamu priorit.\u00a0\u00a0Zat\u00edmco v\u00edce za\u0159\u00edzen\u00ed s\u00a0hlasov\u00fdmi\u00a0 aktivacemi neust\u00e1le vstupuje na trh, market\u00e9\u0159i nemus\u00ed b\u00fdt nutn\u011b zcela p\u0159ipraveni pro zm\u011bnu na hlasov\u00e9 vyhled\u00e1v\u00e1n\u00ed. S\u00a0videem, kter\u00e9 je nyn\u00ed na sam\u00e9m vrcholu seznamu p\u0159\u00e1n\u00ed market\u00e9r\u016f, nem\u016f\u017eeme jen tak hodit v\u0161echny objevuj\u00edc\u00ed se trendy ve vyhled\u00e1v\u00e1n\u00ed hodit do ko\u0161e.\u00a0\tV\u00edce o novink\u00e1ch\u00a0\t\tGDPR soulad je vysokou prioritou pro pades\u00e1t p\u011bt procent t\u011bch, kte\u0159\u00ed se \u00fa\u010dastnili pr\u016fzkumu\t\t\u010cty\u0159icet jedna procent respondent\u016f citovalo um\u011blou inteligenci \u010di strojov\u00e9 u\u010den\u00ed a jeho technologie\t\tReaktivn\u00ed design byl tak\u00e9 hodnocen t\u0159iceti osmi procenty respondent\u016f jako vysok\u00e1 priorita v\u00a0marketingov\u00fdch pl\u00e1nech pro rok 2019 a 2020.\t\tD\u0159\u00edve tohoto roku IAB a eMarketer zve\u0159ejnili hl\u00e1\u0161en\u00ed, ve kter\u00fdch inzerenti o\u010dek\u00e1vali to, \u017ee dedikuj\u00ed daleko v\u00edce ne\u017e p\u016flku video rozpo\u010dtu na origin\u00e1ln\u00ed obsah tento rok.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Video marketing se dost\u00e1v\u00e1 do p\u0159edn\u00ed p\u0159\u00ed\u010dky market\u00e9rsk\u00fdch priorit, hlasov\u00e9 vyhled\u00e1v\u00e1n\u00ed je hodnoceno n\u00edzko","item":"https:\/\/www.pamix.cz\/video-marketing-se-dostava-do-predni-pricky-marketerskych-priorit-hlasove-vyhledavani-je-hodnoceno-nizko\/#breadcrumbitem"}]}]